Bob Goldman
It’s not enough!
These days, you need more than a great resume, awesome reccos, a winning personality, unbounded energy, unbridled accomplishments and a fashion sense that has made you the envy of your office. These days, you also need a brand.
According to Rice University, “a brand is the distinct set of feelings, perceptions, attitudes and associations people have when they see a Please log in to see the rest of this story.
