Beyond Inc., the Midvale-based owner of Bed Bath & Beyond, Overstock, Zulily and other online retail brands, has announced a new partnership with The Container Store Group Inc. of Coppell, Texas. Under the terms of the agreement, Beyond Inc. will invest $40 million in The Container Store through a preferred equity transaction, subject to certain terms and conditions.
The Container Store will then provide space within its retail locations for display and sale of Beyond’s Bed Bath & Beyond product assortment for kitchen, bath and bedroom, which will be co-branded. Through this collaboration, the companies expect to drive increased traffic for Please log in to see the rest of this story.