Hoodoo Digital acquired

Genpact, a global professional services firm focused on delivering digital transformation, has announced the expansion of its experience business Rightpoint with the acquisition of Hoodoo Digital, a digital experience consultancy with deep expertise in Adobe solutions based in Salt Lake City.

Genpact, based in New York City, said the acquisition furthers its strategy to fuse experience and process innovation to help clients drive end-to-end digital transformation and win in the growing experience economy. This is the latest in a series of investments Genpact has made over the past five years, including its acquisition of Rightpoint in 2019.

Hoodoo Digital has deep expertise creating innovative customer experiences for companies across multiple industries and is a platinum-level Adobe solution partner. The acquisition expands Rightpoint’s capabilities to help clients to manage their content, commerce and marketing operations.

“Today’s companies need agile, experience-centered operations that can quickly mine data to drive actionable insights to compete in a digital world of constantly evolving business models,” said Katie Stein, chief strategy officer and global business leader for enterprise services at Genpact. “The combination of Rightpoint’s tremendous experience expertise with Hoodoo Digital’s deep knowledge of Adobe solutions will allow our clients to speed their customer experience transformations to drive growth.”

“Hoodoo Digital and Rightpoint share a common vision to enable companies to provide the best experiences possible for their customers,” said Andy Wakefield, Hoodoo Digital co-founder. “Bringing our teams together expands our design and strategy capabilities and provides an incredible talent pool to jointly design winning solutions that drive revenue growth for our clients.”