Salt Lake healthtech company Connexion Point acquired by Dallas-based Integrity Marketing

Connexion Point, a tech-enabled healthcare consulting firm based in Salt Lake City that provides contact center and human capital management services for medical centers, has been purchased by the Integrity Marketing Group LLC. Based in Dallas, Integrity is among the nation’s largest independent distributors of life and health insurance products.

Founded by Robert McMichael and Christina Sears in 2010, Connexion Point has 3,000 employees in six offices nationally in addition to its Utah headquarters. As part of the transaction, McMichael and Sears will become managing partners with Integrity. Financial terms of the transaction were not disclosed.

“This partnership brings together two tech-focused powerhouses committed to reshaping the industry and further strengthens Integrity’s growing position as the innovative leader in insurance,” Integrity said in a news release. “It also empowers the two companies to meet consumers where they are — on the phone, in-person or online. Together, Integrity and Connexion Point will deliver on healthcare needs throughout the consumer journey, from product search, to enrollment, to confirming consumers have the right insurance solution year after year.”

“Our goal is to help senior-aged Americans navigate the increasingly complex insurance infrastructure,” said McMichael. “We do this by combining cutting-edge technology, data and analytics to help match consumers with the right plan to ensure their needs are met. By bringing our innovative approach and Integrity’s long-term vision for the future together, we are going to transform the landscape of the healthcare and insurance industries. Our combined expertise and Integrity’s extensive resources will allow us to further simplify and streamline how individuals interact with their insurance companies, support agents and make the entire experience better for everyone.”

“This partnership is truly transformational,” said Bryan W. Adams, co-founder and CEO of Integrity. “Connexion Point has a strong reputation and is one of the largest and most admired contact centers in the business, with some of the most robust technology services and solutions of any company in the market. Insurance carriers utilize and trust Connexion Point to help ensure consumers not only get the products and plans they need, but also continue to stay connected with the carrier and engage in healthy practices. By adding Connexion Point to the Integrity platform, we can now provide a turnkey solution for all stages of the consumer journey, from enrollment to customer retention.”

“The healthcare system adjusts every year, and it is difficult for insurance carriers to adapt to those rapid changes,” said Darren Wesemann, Connexion Point’s chief technical officer and chief product officer. “Our technology platform allows us to integrate systems, pull in data sources carriers may not have access to, and discover vital insights that allow us to adjust to changes and provide a superior level of custom field options. By joining with Integrity — who has a reputation for accomplishing the impossible with innovation and ingenuity — this partnership has the power to transform our industry.”

“Our employees are absolute pillars of our business,” said Sears. “Being able to bring them into the Integrity family and provide them with ownership means everything. They get to be part of something so much bigger and with much more potential. Now that they’re owners, they will also be aligned for our future together and empowered to provide even better service to our customers.”