Kenect, a Pleasant Grove-based reputation management and customer engagement platform for automobile dealerships, has acquired Auto Labs of Austin, Texas. Auto Labs is an AI-native platform focused on fixed operations and customer experience for automotive dealers.

In its announcement of the purchase, Kenect said, “Together, Kenect and Auto Labs will offer customers a single, integrated place for powerful customer engagement, AI driven service scheduling, brand management and customer experience solutions for the entire dealership.”

The acquisition brings Auto Labs’ capabilities to Kenect, including automated service scheduling, video multi-point inspection and recall mining and telephony.

“We’re at a pivotal moment in automotive software history, where AI is transforming customer interactions and operational workflows at an unprecedented pace,” said Shaun Sorensen, CEO of Kenect. “By integrating Auto Labs’ innovative AI technologies into our platform and supercharging it with database migration service data, we’re not just improving dealership service experiences — we’re shaping the future of AI-powered dealership engagement … and maximizing customer lifetime value.”

“The automotive industry has long struggled to bridge the gap between variable and fixed operations, leaving significant revenue potential untapped” said Daniel Gonzales, CEO of Auto Labs. “By joining forces with Kenect, we have a unique opportunity to close this gap, helping dealerships maximize profitability across the entire customer lifecycle. With Kenect’s significant resources and expansive reach, we’re positioned to drive innovation at scale and redefine how dealers engage with their customers.”

The financial terms of the acquisition were not disclosed.