Reuters is reporting that Lindon-based Crumbl is exploring a sale of the company that could value the popular cookie chain at nearly $2 billion, including debt. The news wire quoted “people familiar with the matter” for the news.

The bakery franchise chain is working with investment bank North Point on a sale process that could attract interest from private equity firms, the sources said, requesting anonymity as the matter is confidential, Reuters said. The owners of the cookie chain are hoping to command a valuation for the business equivalent to more than 10 times its Please log in to see the rest of this story.