Provo-based Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., has sold its Mavely affiliate marketing technology platform to Later Social of Boston. Later Social, a social media marketing platform and portfolio company of Boston-based Summit Partners, paid $250 million for Mavely in the form of cash and a minority equity stake in the combined Later/Mavely business. Approximately $33 million of the purchase price will be paid to other equity holders in Mavely.
As part of the transaction, Mavely will continue to provide technology and social commerce capabilities to support Please log in to see the rest of this story.
