Within three years, more than half of market research may be done using AI-created, synthetic personas instead of humans, according to the 2025 Market Research Trends Report from Provo-based experience management platform Qualtrics.
The report reveals rapid changes in the ways companies learn about their markets from potential customers. Facing privacy concerns, budget constraints and increased demand for real-time information, researchers are staying competitive by embracing innovation, including new AI-powered automations, digital tools and predictive analytics to stay competitive.
“As budgets come under scrutiny, proving the value of research is essential, and keeping a pulse on the rapidly changing perceptions of consumers is the Please log in to see the rest of this story.
