Lehi-based SalesRabbit, a field sales management platform, has announced its acquisition of RoofLink, a customer relations management solution for roofing contractors based in Cedar Park, Texas. Terms of the transaction were not disclosed.

“This acquisition represents a significant leap forward for SalesRabbit’s commitment to empowering rooftop sales teams with cutting-edge technology and specialized tools,” the company said in a release. “The integration of RoofLink into SalesRabbit’s suite will provide roofing teams with an enhanced, all-in-one solution to streamline sales, project management and client engagement.”

“We have deep respect for our roofing and home improvement contractor clients. For years, these clients have always desired one complete platform, one login, one experience, fewer apps and integrations and more value,” said Zac Kerr, chief strategy officer at SalesRabbit. “We are excited to bring this RoofLink and SalesRabbit combined platform to them because it’s exactly what they have been asking for.”

“We’re thrilled to join the SalesRabbit family,” said Jesse Mahan, vice president of operations at RoofLink. “RoofLink has long been the premier end-to-end software solution for roofing professionals. With the addition of SalesRabbit’s data-rich field sales management platform, our customers now have everything they need to find qualified consumers, manage sales and production processes and monitor metrics to drive future business decisions.”