Brice Wallace
Today’s tourists are seeking more than just something to look at. They want to be involved. They seek immersive experiences.
That message was conveyed at the recent Utah Tourism Conference by Joe Veneto, chief experience officer at management consulting and training company Veneto Collaboratory. He challenged the gathering of tourism industry representatives to think about creating unforgettable experiences for visitors, which he said will result in higher visitor spending.
“You see, unforgettable experiences are the currency of today’s consumers,” Veneto said at the event, presented at the Davis Conference Center in Layton by the Please log in to see the rest of this story.
