Lehi-based event marketing platform RainFocus, has acquired WebEvents Global, an event technology and data analytics firm based in Rocklin, California.
“This marks a significant milestone in RainFocus’ growth trajectory and reinforces the company’s strategy of simplifying and optimizing its clients’ events channels and unifying their customer journeys,” RainFocus said in its announcement.
Through the acquisition, RainFocus will support the existing WebEvents Global customer base, including enterprise technology organizations, migrating them to the Please log in to see the rest of this story.