Nutraceutical acquires Zhou brand

Park City’s Nutraceutical International Corp. has acquired substantially all the assets associated with the Zhou Nutrition brand from Branson Books LLC. Located in Kansas City, Missouri, Zhou sells 24 proprietary dietary supplement products on its own website and though other Internet retailers.

The purchase price was approximately $19.7 million in cash, according to a release from Nutraceutical.

“We are excited to acquire a brand that is focused exclusively on the e-commerce and direct-to-consumer space,” said Frank W. Gay II, chairman and chief executive officer of Nutraceutical. “The founders of Zhou Nutrition have created a set of amazing products and built a very strong consumer base through their expertise in e-commerce. We look forward to working with them to continue to grow this exclusive e-commerce brand by introducing more supplement, personal care and healthy food products under the brand.”

Nutraceutical is an integrated manufacturer, marketer, distributor and retailer of branded nutritional supplements and other products sold primarily to and through domestic health and natural food stores. Internationally, the company markets and distributes its products through distributors and retailers. 

The company also owns neighborhood natural food markets that operate under the trade names The Real Food Company, Thom’s Natural Foods, Cornucopia Community Market and Granola’s.  It also owns health food stores that operate under the trade name Fresh Vitamins.