Addax Overland, a Lehi-based manufacturer of truck- and trailer-mounted camping systems, has appointed Marshall Smith its new CEO. Smith is the former president of Manly Bands, a Utah wedding ring designer and manufacturer, and chief operating officer of online shoe marketer Taft of Provo.
Smith has more than 15 years of executive experience, driving revenue, market share, margin growth, manufacturing, and operations. He has been involved in eight acquisitions and is a long-time overlanding adventurer, most recently building his own overland camper from the ground up.
“As an overland enthusiast myself, I’m excited to be a part of Please log in to see the rest of this story.
