Entrata, a Lehi-based AI-enabled multifamily industry operating system, has released its “The New American Dream report,” which found that the American Dream is changing as more people are renting by choice and not because they can’t afford to own a home. In fact, one in five (20 percent) expect to be lifelong renters, an increase of 33 percent from 2021 (15 percent). This further highlights a clear evolution in consumer psychology as home ownership is no longer perceived as the only path to obtaining the American Dream, report authors said.
“Today’s apartment residents are reshaping the traditional American Please log in to see the rest of this story.
