Beyond Inc., the Midvale-based owner of online retail companies Overstock and Bed Bath & Beyond, has announced the acquisition of online marketplace Zulily, headquartered in Seattle. The company said the move was designed to further strengthen Beyond’s position in the off-price market. The addition of Zulily will complement Beyond’s suite of brands, including Overstock, which is scheduled to relaunch later this month, Beyond said.
“This acquisition doubles down on our belief in the off-price market and its importance to building our business, improving our margin profile and growing our customer file,” said Marcus Lemonis, executive chairman of Beyond Inc. “Zulily, in combination with our legacy brand, Overstock, will provide our Please log in to see the rest of this story.
