On the final day of the 2024 Utah legislative sesssion, lawmakers passed a bill aimed at controlling the name, image and likeness system used by colleges and universities to recruit athletes. Under the National Collegiate Athletics Association’s so-called NIL rules, entities loosely connected to the schools can arrange payments to encourage student-athletes to join the teams they support.
Under Utah’s new law, expected to be signed by Gov. Spencer Cox, Utah’s college athletes who are looking to profit off their name, image and likeness will have to seek written approval from their schools for any business deal exceeding $600. The policy giving Utah universities more control over student-athletes’ marketing partnerships passed by a 21-7 vote in the state Senate on the final day of the session after the Please log in to see the rest of this story.
