The Utah Office of Tourism and Film is getting a new leader. Natalie Randall, executive director of the Utah Tourism Industry Association since 2021, has been named managing director of the office. Randall replaces Vicki Varela, who will retire on Feb. 10. Randall will assume leadership on Feb. 12, according to an announcement from Ryan Starks, executive director of the Governor’s Office of Economic Opportunity. Starks made the decision in consultation with Gov. Spencer J. Cox, the Utah Board of Tourism Development and the Utah Tourism Industry Association board, he said in a release.
“Natalie’s experience in destination marketing and management, along with her proven ability to navigate complex policy issues, makes her uniquely qualified to assume this role,” Starks said. “She will also play a vital role on our executive leadership team to advance the Please log in to see the rest of this story.
