A study conducted by Utah Tech University’s College of Business showed that the recent St. George Marathon infused an estimated $10,383,000 into the local economy. The 47th edition of the event took place Oct. 7, is a Boston Marathon qualifier and is the 15th-largest marathon in the U.S.
“The St. George Marathon is our signature annual event,” said St. George Mayor Michele Randall. “Not only is it a great unifier for our community, but it is always good for the bottom line of local businesses.”
Kristy Grayson, assistant professor of marketing at Utah Tech, led a team of business students in surveying athletes, supporters, volunteers and vendors. Surveying occurred during the Marathon Expo and at the marathon finish line to estimate the economic impact of the Please log in to see the rest of this story.
.gif#joomlaImage://local-images/ads/8ade17a8-1d78-11ef-9e00-0242ac110002(1).gif?width=1251&height=1251)