Salesforce acquires Sandy-based Spiff

Sandy-based incentive compensation management software company Spiff has been acquired by Salesforce, cloud computing company headquartered in San Francisco. Salesforce said it will make Spiff part of its Sales Cloud business segment in order to improve the company’s sales performance management solutions.

“CROs and financial leaders know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes — all while navigating data across siloed-point solutions,” said Ketan Karkhanis, Sales Cloud’s general manager, said in a news release. “Spiff connects what sellers want — transparent compensation — with what sales leaders want — compensation planning built into CRM (customer relationship management) that aligns behaviors to Please log in to see the rest of this story.