DOMO'S ANNUAL DATA TRACKING REPORT

Just imagine: 360,000 posts on X (formerly Twitter) every minute of the day

American Fork-based business intelligence and analytics company Domo has release the 2023 edition of its annual “Data Never Sleeps” report. For the past 10 years, Domo has tracked the world’s data usage, revealing remarkable increases in activity across various online platforms, from Instagram and X to Amazon, Venmo and many others.

Domo creates an annual Data Never Sleeps infographic (see below) which offers a big-picture glimpse into the immense volume of data generated on the Internet every minute, showcasing how data is constantly evolving and changing as more people interact with digital platforms and services.

“This year’s findings reflect the ever-changing and fast-paced digital landscape, which has only been heightened by the rapid popularity of AI models such as ChatGPT,” said Josh James, founder and CEO of Domo. “Data drives everything we do, from a quick search online or sending an email, to checking the latest headlines on our way to work. Data Never Sleeps, now in its 11th year, depicts just how much we rely on data and its impact on our daily lives in one of the 525,600 minutes in a year.”

Some key highlights and conclusions from this year’s “Data Never Sleeps 11.0” report include:

The AI Boom: Artificial intelligence (AI) is making big waves in the digital world. AI-driven platforms such as ChatGPT are reshaping the ways we work, communicate and create, with users submitting 6,944 prompts every minute. However, users haven’t forsaken their search engine habits, as searches on Google total more than 6.3 million per minute (up from 5.9 million a year ago).

Entertainment Dominance: After a dip in engagement last year, X (formerly Twitter) now sees 360,000 posts from users every minute, up from 347,000 in “Data Never Sleeps 10.0. Spotify users stream 24,000 hours of music, including 69,444 Taylor Swift songs. Instagram users are sending over 694,000 reels via direct message every 60 seconds. And the world of streaming continues to dominate, as collective viewers watch more than 40 years of streaming content every minute. As online platforms gain more activity and engagement, the entertainment industry promises to never be the same.

Transactions on a Tear: Digital spending continues its vast expansion. E-commerce giant Amazon sees more than $455,000 in sales per minute and on digital transaction app Venmo, users send $463,768 worth of payments each minute, up 6 percent year-over-year. In the food sector, DoorDash diners place orders totaling $122,785 per minute, up 60 percent from last year, reflecting the increased reliance (and potentially, inflation) on food and food delivery services in the digital age.

Cybersecurity Challenges: However, as digital activities intensify, so do cybersecurity threats. Cybercriminals launch 30 distributed denial-of-service (DDoS) attacks each minute, highlighting the need for robust online security measures to protect individuals and businesses.

“Data weaves the fabric of our digital lives, and our annual Data Never Sleeps report highlights some of the most meaningful data for businesses and consumers alike,” said James.