Brice Wallace 

The new year will provide a new startup for “The Startup State.”

The alliterative branding, first broached by Utah government in mid-2021, will get a new push in 2024. Taking it one step further, Gov. Spencer Cox recently has called Utah “The Startup Capital of the World.”

“Utah has long been recognized as the No. 1 state to start a business, the best home for Please log in to see the rest of this story.