Backcountry, a specialty retailer of outdoor gear and apparel based in Park City, has entered into an agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a sporting goods retailer based in France. Backcountry said the sale will allow it to reduce leverage and focus on amplifying its core business in the North American market.
“We’re proud of Bergfreunde’s growth over Backcountry’s 10-year ownership and look forward to watching its continued success with Decathlon,” said Melanie Cox, Backcountry CEO. “Closing this deal will allow Backcountry to focus on furthering its commitment to the Please log in to see the rest of this story.
