1-800 Contacts creates parent company

Draper-based 1-800 Contacts, a vision products retailer, has announced the launch of SeekWell, a new company to serve as the umbrella corporation for its brands. Developed internally, SeekWell will serve as parent company for the firm’s flagship brand 1-800 Contacts, as well as Hello Eyes and Luna. The move to a parent brand will allow each company to preserve its unique identity and purpose while allowing for growth in the larger industry of vision care, 1-800 Contacts said.

“Twenty-eight years ago, 1-800 Contacts started on a college campus with the goal to disrupt the vision care industry and today has become the Please log in to see the rest of this story.