Work Daze: Is your company playing the name game?

Bob Goldman 

Blame it on the Internet.

If it wasn’t for the Internet, we wouldn’t have giant tech companies and their high-tech jargon seeping into our business lives, making everything we do, and everything we say about everything we do, totally unintelligible.

Consider “feedback.”

Since Hector was a pup, giving and getting feedback has been integral to successful companies. Getting negative feedback may be painful, yes, but it does give employees insight into what they are doing wrong and how they might improve. The giver of feedback also benefits. If it’s a boss, they get to feel super-powerful and work out their sadism in a company-approved procedure.

Well, you can forget about getting feedback ever again. From here on out, you will be getting (and giving) “feedforward,” which has the disadvantage of Please log in to see the rest of this story.