The Utah Board of Tourism Development has approved more than $4.7 million in cooperative marketing grants for 47 destination marketing organizations and travel-related nonprofits in 26 counties throughout the state. The goal of the co-op program is to leverage state and partner dollars to attract visitors and expand the tourism economy, the board said.
“The co-operative marketing program is a direct investment the Office of Tourism makes to support tourism initiatives at the local level,” said Vicki Varela, managing director of the Utah Office of Tourism and Film. “This enables communities to lead their visitor economies consistent with local priorities. This is a priority under our Please log in to see the rest of this story.
