Trove Brands announces top leadership transition

Trove Brands LLC, a Lehi-based holding company that owns brands such as BlenderBottle, Owala, Whiskware and EcoBrite, has announced a transition of leadership. Co-founders Kim and Steve Sorensen have announced plans to shift from daily operations into board leadership roles, effective Jan 1. The company’s current vice president of marketing, Michael Sorensen, will become the company’s new CEO.

Kim and Steve Sorensen, who co-founded their flagship brand, BlenderBottle, in their Orem den in 2000, have led the company for 23 years. In a joint statement, the couple said, “We’re not retiring. We can’t imagine ever actually{mprestriction ids="1,3"} retiring. But the single most important thing we’ve learned as lifelong entrepreneurs and businesspeople is that a team will always drive greater success than what any individual can achieve. Our proudest accomplishment has been developing a world-class team at Trove. We have every confidence in them and in Michael moving into this key leadership role, poised to drive our company to even greater heights.”

“We can’t stress enough the creativity, talent, passion for innovation and intense drive that every member of our team possesses — and the importance of their collaborative approach in our company’s exponential growth and success,” said the Sorensens in their statement.

Using a sports sports analogy, the couple likened their team’s achievements to that of a relay team versus an individual miler. “The current world record in the mile (about 1,600 meters) stands at 3:43.13. The 1,600-meter relay team world record stands at 2:54.29. You do the math,” they said.

“We are at an inflection point,” said Michael Sorensen, “not only because of this transition, but because of the immense opportunity ahead of us. We have unique strategic advantages most companies only dream of — and we’re gearing up to leverage those in bold and disruptive ways. I have enormous confidence in our team — the talent and motivation at Trove are unmatched. We have the right people. We have the right products. And we have the vision to shift gears and further accelerate our already remarkable growth.”{/mprestriction}