Complete XRM buys Texas firm

Complete XRM Inc., a productivity applications developer based in Salt Lake City, has acquired Fanatic Software of Cedar Park, Texas. Fanatic develops a mobile productivity app called Pocket Informant for Mac, iOS and Android and will continue its operations in Texas.

“Fanatic Software has built an excellent reputation with its products and we have tremendous respect for the community of users that support Informant,” said Keith Norris, CEO of Complete XRM. “We are on a mission to drive and define the 'Culture of Productivity' with our PlanPlus brand. Pocket Informant is one of the best and most-loved personal productivity tools on the market. We’re excited to bring these two businesses with common purpose under one roof so that customers of both can benefit from the complementary capabilities that will be coming to each of their product brands.”

With the acquisition, the Informant team will stay intact. As the new home of Informant, Complete XRM will offer its marketing and development resources to help Fanatic Software continue to deliver a comprehensive offering of personal and organizational productivity tools — while strengthening its own product suite, the company said in a press statement. 

“It’s great to see the expansion of another home-grown company,” said Spencer P. Eccles, investor and chairman at Complete XRM and former executive director of the Governor’s Office of Economic Development. “In my former role as the head of GOED we always celebrated the expansion and growth of successful companies like Complete XRM. I’ve watched Complete XRM for over a decade and I love seeing CEO and co-founder Keith Norris and his team adding Utah jobs.” 

“We had been looking to expand our vision for our flagship product, Informant,” said Alex Kac, developer and CEO of Fanatic Software. “By joining with Complete XRM we can now offer more collaborative, sync and business features to Informant as well.”