Crocker tabbed new PCF Insurance president

Lehi-based insurance brokerage firm PCF Insurance Services has announced the appointment of Jenni Lee Crocker as president of the company. Prior to her appointment, Crocker was the firm’s senior vice president of growth and operations for the past year. Crocker will remain on the board of directors at PCF.

The company said that Crocker will be responsible for fueling PCF’s agency partnership potential, organic growth, enterprise carrier relationships and{mprestriction ids="1,3"} strategic partner initiatives in her new role

“PCF’s board of directors, along with our executive team, believe that Jenni Lee’s appointment as president of our company is a strategic move that will help take our company and partner network to the next level,” said Peter C. Foy, founder, chairman and CEO of PCF Insurance. “With her combination of a laser focus on collaborative solutions that drive organic growth and results and serving as a trusted leader for our agency partners, I have no doubt that Jenni Lee will excel in her new role.”

Crocker has more than 27 years of experience in sales and growth, management, risk advisory and business transformation. Before joining PCF Insurance in 2022, she spent over 10 years at Marsh, where she served as managing director and corporate leader for the Mid-Atlantic region since 2018 and the Virginia office head prior to that. Crocker spent over 15 years as part of Ernst & Young’s insurance practice, serving large insurance carriers and brokers, as well as financial services companies.

“I am honored to become PCF’s new president and to continue my tenure with the company,” said Crocker. “I wake up every day passionate about developing our business and nurturing organic growth. My focus has always been on creating opportunities for our agency partners and expanding those opportunities to benefit all. I am grateful for the opportunity to create incremental change at PCF that results in gains for all of my colleagues.”

Crocker has an undergraduate degree from the University of Richmond and a master’s degree from George Washington University, as well as a broker license. Crocker is a board member of the University of Richmond and Virginia Commonwealth University School of Business Risk, and a Richmond Ballet trustee. Crocker is also president of the Skylight Initiative, a group dedicated to empowering women membership on boards of directors for publicly traded companies.{/mprestriction}