IFit appoints Duffy new CEO

Logan-based IFit Inc. a developer of fitness hardware, software and subscription content, has announced the appointment of Kevin Duffy as CEO.

Duffy has nearly 25 years of experience, including two decades leading branded consumer technology companies. Most recently, he served as CEO and director of Sound United, a consumer technology company and owner of multiple premium audio and home entertainment brands, including Bowers & Wilkins and Denon.{mprestriction ids="1,3"} Duffy joined Sound United in 2003 and prior to serving as CEO, he held a variety of roles at the company, including CFO while it was publicly traded on NASDAQ. Duffy previously served as a board member at Octo Telematics North America, a usage-based telematics insurance provider, and held senior leadership roles at a Think Tank Holdings portfolio company and Clarion after beginning his career at Deloitte. He holds a bachelor's degree in economics from Princeton University and an MBA from the Stanford Graduate School of Business.

“Kevin is a seasoned executive who brings significant consumer and technology expertise as well as a proven track record of driving transformative growth,” said Marc Magliacano, chairman of the IFit board of directors and a managing partner at L Catterton. “As we look ahead, Kevin’s leadership will be instrumental in supporting the execution of IFit’s mission of improving the fitness and well-being of our members through best-in-class services and experiences. We are confident that Kevin is the right person to lead the company forward into its next phase of growth.”

“I’ve long admired the immersive experience IFit and its industry-leading brands such as NordicTrack provides its users,” said Duffy. “I believe that there’s significant opportunity ahead for IFit in the interactive fitness industry and am excited to join at such a pivotal time for the business. I look forward to working with the talented team to lead the company into a new chapter of growth and innovation.”

IFit produces the leading equipment brands NordicTrack, ProForm, Sweat, Freemotion, Weider and 29029 and the streaming fitness media platform IFit.{/mprestriction}