The Void, a Pleasant Grove virtual reality entertainment company, has appointed Cliff Plumer as chief executive officer. The change was effective earlier this month.

With more than 30 years of experience spanning production, creative and technology, Plumer succeeds co-founder Ken Bretschneider, who has transitioned to the role of committee chair and will continue to sit on the board of directors.

Plumer joins The Void from virtual reality media company, Jaunt, where he served as president of its Santa Monica-based studios and was previously CEO of visual effects studio Digital Domain and chief technical officer of Lucasfilm and Industrial Light & Magic, where he worked with founder and filmmaker George Lucas in the development of computer graphic technology and a digital cinema production and distribution system for the “Star Wars” franchise.

“For years, people have been looking for that killer VR experience and The Void is it. The second I experienced it for the first time, I knew I had to be part of its success,” said Plumer. “I am confident that The Void will prove to be a leader and pioneer in the virtual reality world, inspiring mass-consumer adoption of VR.”

“Cliff has been an adviser to The Void for some time now and it’s been amazing to work alongside him. I’m happy to hand the reins of CEO over to him and trust his exceptional leadership,” said Bretschneider. “He’s an incredibly efficient CEO and more importantly, he’s a visionary. We’re really excited and lucky that he’s decided to join The Void .”

In July 2016, The Void opened its first public experience in partnership with Sony Pictures at Madame Tussauds Wax Museum in New York City.