Bahar Ferguson
As years pass on and technology evolves, old company information remains stuck in forum discussions, social media interactions, emails and even in the minds of your personnel. With knowledge scattered all over, it becomes nearly impossible for prospects to access vital data likely to channel them down the marketing funnel.
In such a situation, creating a knowledge base can help you aggregate your data leading to prolific marketing efforts. The bright side is that well-done knowledge bases add value in several customer lifecycle stages.{mprestriction ids="1,3"}
What is a Knowledge Base?
Knowledge base description has changed several times in the past couple of years. Initially, experts used the term to define any complex data storage system, and the materialization of the SaaS technology in 1999 gave it a new definition.
Now, the term knowledge base boils down to a self-service library or repository used to amass retrievable data about a topic, service or product. In essence, this is an organization’s portfolio laden with external and internal information. Its role is to bridge the path between the brand and consumers or employees and solve their doubts/inquiries.
Several evolutions later, knowledge bases continue to propel in specific areas like open data and application programming interfaces (API) in various formats.
Importance of a Knowledge Base in an Organization
Living in a connected world fosters an increased demand for accurate information. You may realize that the informed audience wants solutions instantaneously. A knowledge base comes to the rescue and enables brands to improve the customer experience by offering swift solutions.
Keep in mind that knowledge base usage in organizations differs depending on the industry and whom they serve. Of course, strong knowledge bases enable decision-makers to deliver prompt service to the market.
With such aspirations in mind, below are critical reasons why knowledge bases are essential in an organization.
Enhanced Cooperation and Communication
It is common for teams and departments to intertwine in growing brands, and a thriving organization runs more like an engine structured to work simultaneously with several other parts. Thus, failure or lack of coordination in company operations may lead to a downfall or undesirable results.
Opportunely, centralized knowledge bases instigate teams to collaborate more. While at it, employees store and share crucial information with other team members. Ultimately, the reaction reduces confusion and motivates the workforce to accomplish tasks with minimal supervision. What’s more, the approach boosts team synergy and minimizes managerial overheads significantly.
Amplify Productivity
Investing in a structured internal information platform works magic in improving company efficiency and productivity. Imagine a scenario where employees have a burning inquiry but lack proper channels to correct information. In most cases, the staff turns to coworkers, which diverts their attention in the process. It takes plenty of time for everyone to resume their pre-mode concentration level.
Knowledge bases bring a new lease of life to a company by allowing employees to get correct data quickly. Most impressive, they prompt consistent service in all departments because everyone refers from the same book. Whether in HR, IT, or sales, all you need to do is log in to the platform and access insightful information. As a result, brands reduce confusion, improve information accessibility and distribute regular updates.
Store Knowledge and Perk Up Company Valuation
The frequency with which Generation Z and millennials leave jobs is alarming. On average, experts suggest that these two generations switch employers every two years. This inevitably complicates the lives of staff left behind as they try to piece everything together.
Documented knowledge makes things easier and also necessitates SaaS startups. After all, you turn information into a valuable tangible asset with knowledge bases. With an enhanced brand value, selling off your company or adding investment becomes less complicated.
Expedite Customer Service
Time management is a priceless resource in any aspect of life. In an organization, proper use of time on an allocated task improves productivity and reduces stress. Companies running on inferior information structures may not achieve these goals on time, especially in the customer support department. Here, clients require nothing but prompt and well-detailed information. Nevertheless, if you keep them on hold for a considerable time, you may never hear from them again.
An explicit knowledge base can help you tackle this huddle with ease. Moreover, customer care agents manage to give comprehensive and precise information with the click of a button.
Reduce Training Time and Costs
Reliable knowledge bases supported by a dependable management program make new hiring easy. Gone are the days when the HR team takes a significant amount of time and resource training newbies.
Instead, knowledge bases provide all the answers new employees need. On the other hand, HR personnel focuses on other imperative aspects of their career. Eventually, the strategy augments productivity and minimizes overall costs.
Knowledge bases stand out as helpful management tools for research and academic libraries in their current context. With the inclusion of diversified discovery tools, journal holdings and an electronic book inventory, the experience keeps getting better. Look no further if you aim to boost customer satisfaction, improve the organization’s ROI and trim down costs.
Bahar Ferguson is president of Wasatch I.T., a Utah provider of outsourced IT and managed compliance services for small and medium-sized businesses.{/mprestriction}
