Salt Lake City-based conversational artificial intelligence startup Bavard has been acquired by LifeOmic, an Indianapolis-based software company that leverages the cloud, machine learning and mobile devices to power health and wellness solutions.

“Bavard offers an enterprise-grade conversational AI platform that integrates with an organization’s platforms to deliver more personalized experiences,” LifeOmic said in its announcement of the acquisition. “LifeOmic customers are now able to access AI-enabled customer support via a chat bot on the website or within the LIFE mobile application.”

“The majority of people are spending more time online and the need to optimize the experience is greater than ever,” said Angelique Brown, Bavard CEO and co-founder. “We created Bavard’s conversational platform to engage with users around the clock, even after a live support team has gone home. Together with LifeOmic, we are excited to leverage this cutting-edge technology in the health and wellness industry to help organizations deliver better user experiences at scale.”

“Our customers are our No. 1 priority and this acquisition ensures we’re able to offer the best support possible,” said Dr. Don Brown, LifeOmic CEO and founder. “They can now engage with a platform that responds 24/7 and is powered by thousands of data points to provide personalized suggestions when they need it most.”

“LifeOmic’s digital health tools are used by employers, consumers and healthcare organizations to improve health outcomes,” the company said. “With the expanded abilities from Bavard’s technology, employers are able to expedite the onboarding of LifeOmic products to their employees and consumers are able to easily ask questions about LIFE Apps. Overall, customers will have a seamless customer support experience and with enhanced intelligence and context for each interaction.”