Social5 acquired by Pluribus

Draper-based social media marketing company Social5 has been acquired by Pluribus Technologies Corp., an investment firm that acquires small business-to-business software companies. Pluribus is headquartered in Toronto, Ontario, Canada. The deal was brokered by Corum Group of Seattle.

Social5 uses proprietary technologies to provide affordable marketing solutions to an underserved small and medium-sized business market. This is the second e-commerce acquisition for Pluribus.

“We are delighted to have brought this transaction to a successful close. Social5 is a unique business and Pluribus is a perfect home,” said Mark Blundell, Corum principal, who led the transaction. “Social5 will contribute to the Pluribus group, as well as grow its own business in partnership with Pluribus’ other companies. We expect a bright future for Pluribus and Social5 together.”

Social5 provides a suite of marketing solutions, including graphic design, content creation, social media advertising and reputation management. Through its scalable content-delivery system and the recruitment of writers from top newspapers nationwide, Social5 aims to help businesses retain existing customers and reach out to new ones, Pluribus said in a release.