Caldwell to head apparel company

Lions Not Sheep Apparel, an apparel brand based in Bluffdale, has hired Dan Caldwell as its new president and chief operating officer. Caldwell was the co-founder of TapouT, a combat sports brand based in California. He has 24 year of experience in the apparel brand industry.

Lions Not Sheep Apparel is a fast-growing global apparel and lifestyle company that has sparked a demand with products that “appeal to those patriots around the world who lead and create versus blindly following the masses,” a company release said. A single T-shirt designed by company founder Sean Whalen with his personal mantra — Lions Not Sheep — launched the company.

“Dan brings incredible insight and knowledge of the apparel business and has experience successfully building a highly visible global brand,” said Whalen. “With triple-digit annual growth, Lions Not Sheep is quickly becoming a household name and Dan will help us take things to the next level.”

Caldwell will oversee the company’s day-to-day operations, implement strategic growth initiatives, strengthen the company’s supply chains and develop production partnerships, Whalen said.

“I’m inspired by what the brand stands for because it’s what I stand for,” said Caldwell. “It’s created a movement that people want to be a part of, and I believe that movement has contributed to its early success. We are going to build this into a global brand.”