Convenient Brands Buys Rome Tech, names James Rome pres.

Convenient Brands, a Draper-based platform of business technology companies that provide enterprise-level software to the automotive repair industry as well as integrated payment processing services, has acquired Rome Technologies of Pasadena, Maryland. Rome provides management software and consultation services to dealer-affiliated and independent auto collision centers across the U.S.

Convenient Brand also announced the promotion of James Rome from head of sales to president of Rome Technologies. He succeeds founder Scott Rome, who has retired but will continue with the company in an advisory capacity.

Founded in 1988, Rome’s platform improves body shop efficiency and profitability, the company said. The platform maintains integrations with CDK, Reynolds & Reynolds, Dealerbuilt and other dealer management systems along with estimating software providers.

“Convenient Brands will support Rome with additional resources for sales, marketing, product development and a new integrated payment processing service, RomePay designed to make payment processing as easy and cheap as possible for its customers,” a Convenient Brands release said.

“Rome is a terrific complement to our footprint in the auto-related software industry and expands the product suite that we can offer customers,” said Brad Rhoades, president of Convenient Brands. “Speaking for the entire Convenient Brands team, we look forward to working with James and continuing the legacy of bringing value to Rome users with feature-rich software, ongoing consultation, support and coaching that helps customers reach their business goals. We would also like to congratulate Scott Rome on his retirement and on his impressive track record of building such a strong platform and team within the collision industry.”

“Since 1988, our collision center management system has helped body shops increase profitability and improve efficiency with software-enabled consulting, education and training. With Convenient Brands fueling our growth, Rome is positioned to create new standards of competition in the North American body shop solutions market,” said James Rome.