Scorpion, a Salt Lake City digital marketing and technology company, has acquired MediaSmack, a digital marketing firm catering exclusively to the legal industry. MediaSmack is headquartered in Frisco, Texas.

“Scorpion is thrilled to welcome MediaSmack, whose mission, culture and core values are strongly aligned with ours,” said Azim Nagree, head of mergers and acquisitions for Scorpion. “Both Scorpion and MediaSmack have always been committed to helping law firms market themselves for success and now together, we can provide the legal profession with a combination of industry-specific solutions and expertise that allow them to aim even higher.”

In addition to adding to Scorpion’s arsenal of solutions and expertise catering specifically to the legal industry, the acquisition of MediaSmack brings all of its personal injury, criminal defense, bankruptcy, employment, immigration and other law firm clients into the Scorpion fold, the company said. As a result of the acquisition, MediaSmack customers will be transitioned to the Scorpion platform.

“We couldn’t be more thrilled to be joining the Scorpion family,” said MediaSmack CEO and co-founder Zach Thompson. “Our core mission has always been to provide law firms with the custom marketing strategies and specialized expertise required to build up their online presence, attract the right clients and enjoy steady growth. With this acquisition, we can deliver on that promise more effectively than ever.”