Rent Dynamics buys SLC co.

Rent Dynamics, a Logan-based, multifamily software and services company, has acquired The Advantage Program (TAP), a Salt Lake City-based company that help renters prepare for homeownership.

Rent Dynmaics said it will incorporate TAP into its PropTech portfolio of RentPlus amenities for multifamily housing residents and roll out a program designed to help renters finance the purchase of their first home across the country. A financial services amenity for residents of multifamily properties, the RentPlus service helps families establish and build credit through payment of their rental and utilities payments. With the addition of TAP to its suite of services available to multifamily property owners nationwide, Rent Dynamics will now provide support for renters looking to move into homeownership.

“At Bridge Property Management, we are looking to build long-term relationships with our residents,” said Rich Stayner, partner and CEO of Bridge Property Management, a Sandy-based firm. “We are proud to be the first property management company in the country to roll out Rent Dynamics’ new resident benefit, The Advantage Program, helping our families move from renters to homeowners with free financial management tools and connection to a trusted local real estate agent.”

“The addition of The Advantage Program to our suite of services available to multifamily property owners and operators is a real benefit for renters nationwide. Purchasing the right home at the right time can really help people prosper,” said Quincy Rich, CEO of Rent Dynamics. “Accessing professional support to help you purchase a home is a smart decision and our users are supported every step of the way. This is a huge win for residents, and also for our clients, who have the opportunity to move away from the traditional ‘big bad landlord’ stereotype, towards providing a service that is truly benefiting the lives of their residents. We are excited to partner with Bridge on this commitment to being there for their residents.”