Enlinx acquired by Cal-based Whiplash

Enlinx, a Salt Lake City company that provides logistics support, including fulfillment, warehousing, kitting and supply chain management, to e-commerce and wholesale companies, has been purchased by City of Industry, California-based Whiplash. The acquisition was facilitated by Dallas-based mergers and acquisitions advisor Generational Equity.

Whiplash is a nationwide omnichannel fulfillment provider with multiple locations throughout North America and Europe.

The Enlinx acquisition strengthens Whiplash’s position as a partner for emerging and established retailers and brands, in line with the company’s long-term plan to grow its national footprint while advancing its efficient shipping and multi-node distribution capabilities, the company said in a release. Whiplash said that the Intermountain West, one of the fastest-growing regions in the United States, is a prime spot for expansion that enables it to better manage escalating direct-to-consumer order volumes and reach more consumers faster.

“The biggest thing that stood out to us about Whiplash was their desire to always go the extra mile for their clients,” said David Burns, CEO of Enlinx. “It’s a drive that we share here at Enlinx, which made this acquisition the clear path forward. Our customers will gain the advantage of being part of a much larger network that enables dual or multi-node fulfillment strategies, something we were unable to offer in the past, while still receiving the level of care they have come to rely on. The Whiplash technology and relationships with major parcel carriers round out what is sure to be a highly productive partnership.”

“We’re very pleased to have found a company whose culture and commitment to brand success matches ours so well,” said Greg Morello, president and chief commercial officer at Whiplash. “In a demanding market, gaining 400,000 square feet of order fulfillment space with value-added service capabilities enhances our ability to deliver seamless fulfillment experiences. We expect Salt Lake City to become an important part of our long-term growth strategy.”