Neovest Inc., an Orem-based technology company that provides broker-neutral financial services, has announced the appointment of Jimmi Shah as the CEO. Shah previously served as the company’s chief commercial officer. The appointment was announced by the company’s board recently.

“Jimmi has played a critical role transforming Neovest into a competitive technology platform in the industry over the past two years, making him a natural fit as the CEO,” said Eddie Wen, global head of digital markets at J.P. Morgan. “I fully expect Neovest to continue to innovate and have sustainable global growth under Jimmi’s leadership.”

Shah joined Neovest two years ago to create and execute on its commercial, client and product strategy, the company said.  Prior to joining the company, Shah held multiple leadership roles across strategy, product, fintech and technology in the financial services industry over the past 17 years.

“Over the past two years, Neovest has remained focused on executing on our three pillars: keeping resiliency, stability and performance in the platform; creating an exceptional client experience from onboarding to proactive issue resolution; and building new product capabilities to advance and differentiate from other tech platforms,” said Shah. “I look forward to the new role as CEO of Neovest to accelerate achievements across all three dimensions to take the team and business to the next level.”