SLC's Scorpion acquires Wheat Creative

Scorpion, a Salt Lake City-based marketing and technology company, has acquired Wheat Creative, a franchise marketing agency located in Valencia, California.

Scorpion said it expects the acquisition to strengthen its existing business with increased expertise and capabilities that enable franchise expansion, as well as corporate and local marketing.

Justin Baloun, Wheat Creative CEO and co-founder, will become the leader of Scorpion’s franchise division. The rest of the Wheat team will be integrated into the Scorpion operation, the company said.

“Scorpion’s acquisition of Wheat Creative advances our franchise development focus, an area we are excited to strengthen, as it will bring our franchise customers corporate and local marketing expertise to ensure they grow, while maintaining their competitive edge,” said Azim Nagr, Scorpion’s executive vice president of mergers, acquisitions and operations. “Wheat Creative’s exceptional capabilities will provide a lasting, positive impact on our customers’ ability to grow while doing what they do best: serving their local communities.”

“We are delighted to join forces with Scorpion and continue our work creating meaningful and impactful client results,” said Baloun. “It is an honor to join the Scorpion team, which shares with Wheat Creative a passion for client-focused dedication and success.”