SnappConner names new pres

South Jordan-based Snapp- Conner PR, a public relations and communications firm, has named Mark Fredrickson as its new president. Fredrickson joined the firm as vice president in February 2015 and became its chief operating officer in March 2017.

“I have had the privilege of working with Mark Fredrickson for more than a decade, beginning with our joint roles in the communications and marketing functions of the Utah Technology Council and continuing through the prior six years of focused activity together at the helm of SnappConner PR, said Cheryl Conner, SnappConner PR founder, chairman and CEO. “Mark is a consummate professional and PR expert. His expanded leadership will be a strong asset to the company’s continued growth and quality of execution in 2021 and beyond.”

Fredrickson is a veteran public relations practitioner with advanced experience in marketing and e-commerce, Conner said. “He helps companies increase revenue, enhance their brands and improve customer acquisition and retention through strategic marketing and PR plans,” she said.

Prior to SnappConner, Fredrickson led successful campaigns for Naartjie Kids as well as TechMediaNetwork (Purch), Next- Page and WiLife in the technology space. Fredrickson is accredited by the Public Relations Society of America. He earned his bachelor’s degree in public relations from Brigham Young University.

Conner will continue in her role as chairman and CEO, working with agency clients, business development and heading up the company’s expansion to Boise.

“We’ve built a tremendous team to help clients shine in this unique communications landscape,” said Fredrickson. “I’m excited to continue to work with Cheryl and lead SnappConner PR in delivering massive value to our clients.”