IMA Financial Group acquires Diversified Insurance

IMA Financial Group, a Denver-based insurance brokerage firm specializing in risk management, insurance, wholesale brokerage and wealth management, will expand to Salt Lake City with the acquisition of Diversified Insurance Group. “Our growth rate has been exceptional and has attracted like-minded partners such as Diversified,” said Rob Cohen, IMA chairman and CEO. “Diversified’s leadership believes in our vision and shares our client-first, entrepreneurial approach with a commitment to remain independent, employee-owned and dedicated to our communities. Our values align and our offerings are complementary. It’s a true partnership and a great match.”

Diversified will retain its name as a division of IMA Inc. Its CEO, Spence Hoole, will remain at the helm as president of Diversified’s 70-plus employees.

“Technology is our shared DNA,” said Hoole. “Rob and his team are committed to innovation and, more importantly, to serving the changing needs of the segment. With such outstanding insurance professionals as our partners, we can build on our strengths and expand our offerings, particularly in Salt Lake’s growing construction and transportation segments.”

“Diversified is one of the nation’s fastest-growing independent brokers, serves the explosive technology industry in one of the hottest markets in the U.S. and maintains deep client loyalty,” said IMA President Luke Proctor. “Combining Diversified’s tremendously talented insurance professionals with IMA positions us to collectively deliver unmatched innovative solutions to clients with industry-leading technical resources.”