Logan-based iFIT Health & Fitness Inc., a global provider of fitness software, content and equipment, has acquired Sweat, a platform for women’s health and fitness. The acquisition of the Sweat expands iFIT’s presence in the global digital fitness market and accelerates the company’s delivery of best-in-class interactive fitness experiences for consumers worldwide. the Adelaide, Australia-based Sweat will remain a standalone brand as part of iFIT. Financial terms were not disclosed.
Founded in 2015 by physical trainer Kayla Itsines and CEO Tobi Pearce, Sweat has been used millions of women around the world in their journeys to become healthier, stronger and more confident, the company said. The Sweat platform is led by a team of personal trainers and offers over 5,000 unique workouts across 26 exercise programs ranging from high-intensity interval training and strength to yoga, barre and Pilates. Itsines and Pearce will continue to lead the Sweat business in their existing roles, with the company remaining headquartered in Australia.
“Kayla, Tobi and the team at Sweat have built an incredible brand and community of fitness enthusiasts,” said Scott Watterson, CEO and founder of iFIT. “We are delighted to welcome Kayla’s authentic fitness training and charismatic personality — along with all of Sweat’s other star trainers — to the iFIT family. Our two founder-led businesses are highly complementary and this acquisition extends our market reach into new geographies, demographics and fitness preferences spanning both home and commercial markets globally. We have a shared vision of helping people around the world achieve their goals for health and well-being.”
“The addition of Sweat will allow iFIT to further expand our membership base as well as add new fitness genres and modalities to our fast-growing subscription business, giving our company a tremendous competitive advantage,” Watterson added.
Watterson said the acquisition will provide opportunities for iFIT and Sweat to collaborate on content development, resulting in an increased range of exciting fitness experiences.
“We have long admired iFIT as a fitness industry leader and are proud to join the iFIT family,” said Pearce. “We look forward to working with Scott and his leadership team to accelerate our global expansion and further enhance the consumer experience for Sweat as part of the iFIT ecosystem. IFIT enables us to create a breadth of engaging new content to fulfill the rapidly growing fitness needs of our members around the world.”
“Sweat has had an incredible journey from our humble beginnings training women one-on-one in my Adelaide backyard to launching the Sweat App in 2015 to now joining the iFIT family,” Itsines said. “Sweat was founded on our simple belief that fitness can genuinely help women improve their confidence, health and quality of life. Through iFIT’s strategic leadership, we will be able to create new world-class fitness content and product experiences to support more women on their fitness path forward.”
