Bryce Long has been promoted to CEO of Salt Lake City-based mortgage lender Veritas Funding. Long will move up from his current position as the company’s president and chief operating officer effective Oct. 1, when co-founders and current co-CEOs Tim and Elizabeth Roush step down and become co-chairs of the company’s board.

“Bryce has consistently proven himself as a highly effective leader with boundless energy, innovative ideas and fresh strategic thinking,” Tim and Elizabeth Roush said in a statement. “He is the right person at the perfect time to propel Veritas Funding into its next stage of growth and success.  We could not be more pleased to have Bryce as the new leader of Veritas Funding.” 

“I’m very excited for this next chapter in my career. This is an incredible opportunity for me to partner with all our team members so we can shape the future of this great organization together,” said Long. ”I am looking forward to Veritas thriving under my leadership and continuing the legacy of success that Tim and Elizabeth have achieved. With the continued collaboration of our team members, sales professionals and executive team, Veritas will continue to set the bar in lending excellence.” 

Long joined Veritas Funding in 2013 and is a financial services veteran with over 25 years of entrepreneurial and leadership experience. He attended Oregon State University with an area of study in marketing and finance.

Veritas Funding was founded in 2004 and currently has retail branch offices throughout the U.S. The company provides a broad range of products, including construction, jumbo, fixed-rate, ARMs, interest-only, asset-based, FHA, VA and conventional financing.