California company buys Nuvi

Lehi-based social customer experience software company Nuvi has been purchased by Reputation, a reputation experience management platform headquartered in Redwood City, California.

“Nuvi’s award-winning social listening and data visualization capabilities are a strong complement to Reputation’s innovative platform built for the next generation of experience management,” Reputation said in a press release. “With this acquisition, Reputation has created a powerhouse platform that effortlessly combines traditional experience management (surveys) with digital experience (business listings) and experience management (reviews and social media feedback) to give brands a true 360-degree view of sentiment. Customers can now access incredible social listening and data visualization capabilities that will help them manage their interactions at scale, capture feedback data, and transform it into fuel to grow their business.”

“Nuvi has been hyper-focused on enabling our customers to succeed across social customer experience channels. We’re incredibly excited to join Reputation and bring our social media expertise to an already robust feedback-to-action platform,” said Michael Mullarkey, Nuvi’s CEO. “Reputation is gaining an experienced team of engineers and leaders who understand how to help businesses drive impactful customer interactions across all social media channels. I can’t wait to get this next phase of exceptional work started.”

“Reputation’s acquisition of Nuvi demonstrates our continued commitment to innovation in service of helping companies elevate their customer experience programs by turning feedback into the business insights that fuels progress,” said Joe Fuca, CEO of Reputation. “The opportunity to capitalize on real-time consumer feedback flooding in from social media is now, and Reputation’s RXM platform is the only comprehensive software built for next-generation brands.”

Nuvi, which stands for “New Visualizations,” is a unified social listening and customer experience software company helping companies understand and engage with their customers on social media platforms such as Twitter, LinkedIn, Facebook, Reddit and others.

Nuvi employees will join the Reputation team and serve as the company’s foundational research and development office in Utah. The company will continue to expand the Utah office footprint with future positions in disciplines such as marketing, customer service and engineering.