ForeverGreen makes executive changes, Alvarado named president

ForeverGreen Worldwide Corp., an Orem-based direct marketer of health-centered products, has announced the appointment of Jorge Alvarado as president and Rick Redford as chief operating officer. Alvarado will continue in his current position as chief marketing officer.

“I’m fully confident in these two great executives,” said Ron Williams, CEO of ForeverGreen. “Their leadership will allow me more quality time with our field leaders in growing and developing the business.”

With over 21 years of direct -selling industry experience, Alvarado’s strengths include public speaking, marketing, management, administration and training, the company said in a release. He speaks both English and Spanish fluently.

“I have a loyalty and passion for our members. I welcome the challenges and excitement my new responsibilities as president will bring,” said Alvarado.

Redford most recently served as chief sales officer and in addition to his new responsibilities, he will continue his responsibilities over North America and Southeast Asia. Redford has been in the direct-selling industry for 25 years with experience in contract manufacturing, sales, marketing and international expansion.

“I am honored at the promotion and will continue to fully support my areas of responsibility,” Redford said.

ForeverGreen develops, manufactures and distributes a line of all-natural whole foods and products to North America, Australia, Europe, Asia, Africa and South America. It also offers a weight-management line called Ketopia in North America.