Serial 1 Cycle Co., an electric bicycle brand formed in partnership with American motorcycle manufacturer Harley-Davidson Inc., has established its western United States headquarters in Lehi. The company’s main office, including its engineering department, will remain in Milwaukee.
Recent hires Brandon Proctor, vice president of sales and service, and Jon Ward, vice president of marketing, will be relocating to Salt Lake City to oversee the office.
“We are inspired by the energy, growth and passion for entrepreneurship in the burgeoning Silicon Slopes,” said Jason Huntsman, president of Serial 1. “Plus, Utah is an incredible place to enjoy the outdoors and we’re looking forward to exploring the many bike paths and bike lanes on our e-bicycles.”
Serial 1 anticipates hiring at least 20 additional staff members in sales, customer service, ecommerce and web development at the Utah office.
The company takes its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle. The company will deliver its first bicycles later this spring.
