Salt Lake City-based Evelar Solar is taking a new approach to the marketing of rooftop solar generating systems with the opening of the state’s first retail solar location. Located in the Layton Hills Mall in Davis County, the site eliminates the need for sales representatives coming to potential customers’ homes, said Spencer Angerbauer, CEO and co-founder of Evelar Solar.

“One of the biggest barriers for consumers looking at solar is that other companies typically require an in-home appointment to purchase solar,” said Angerbauer. “Evelar’s retail concept disrupts the traditional way consumers have purchased. Consumers are able to interact directly with the solar technologies first-hand at our retail location and, more importantly, are able to purchase a solar plan in five minutes or less, similar to buying a cell phone or wireless plan.”

Evelar will offer four packaged solar options starting as low as $49 per month, Angerbauer said. In addition, consumers will be able to work with Evelar personnel and proprietary technologies to analyze and recommend customized configurations.