InMoment acquires Wootric

InMoment, a South Jordan-based provider of experience improvement solutions, has acquired Wootric, a digital feedback industry company headquartered in San Francisco. InMoment said that when added to its software, Wootric’s offerings will help businesses with their transformation to digital.

“The pandemic has fueled the need for organizations to shed traditional customer selling and servicing models for new, more innovative and digital-first engagements. This includes the need to empower businesses with self-service digital sensing that is fast to launch and can be deployed anywhere quickly, including native in-app, product applications, and other digital interactions,” InMoment said in a release. Wootric technology offers an easy way to start collecting high-quality customer and employee feedback at all key touchpoints all the time. This "always-on" digital sensing helps leaders make faster and smarter decisions about how to improve experiences, the company said.

“Wootric has built a really smart approach to the digital experience problem and as a result, they have become a market leader,” said Andrew Joiner, InMoment CEO. “InMoment is highly engaged with top global businesses to help them achieve experience improvement from their efforts in a way that improves both the experience provided as well as the business results. The addition of Wootric technology into the XI Platform provides an exciting array of highly modern and scalable digital solutions that will help our clients lead in a new digital-first world.”

“We created Wootric to disrupt aging feedback approaches by offering more flexibility, scale and insights,” said Deepa Subramanian, Wootric CEO. “Our rapid growth validates that businesses want our digital sensing offerings. Joining with InMoment creates a strong commercial platform that will expose more companies to this approach, and InMoment’s disruptor mindset offers a perfect cultural fit for our company.”

Wootric employees will continue in their current roles and the company’s two female co-founders, Subramanian and Jessica Pfeifer, will also continue in administration roles with InMoment.

Founded in 2002, InMoment has about 1,700 employees.

Terms of the acquisition were not disclosed. The sale closed on Dec. 21.