Salt Lake City-based Sorenson Genomics LLC has sold its wholly owned subsidiary, Identi- Gene LLC, to DNA Diagnostics Center (DDC) of Fairfield, Ohio. Terms of the transaction were not disclosed.
The acquisition includes all assets of the subsidiary, including laboratory equipment. The business will relocate to DDC’s corporate headquarters and laboratory facility in Ohio.
IdentiGene was established in 2007 as the first in-home DNA paternity test collection kit to be sold through retail outlets. According to a release from DDC, the brand is currently distributed at over 20,000 retail stores, including CVS, Walmart, Rite Aid and other major chains and pharmacies. In addition to paternity, the company offers services including siblingship, grand-parentage and ancestry. Connie Hallquist, president and CEO of DDC, said, “We are excited about the acquisition of IdentiGene. They have built a strong brand that consumers trust.”
“We are pleased the Identi- Gene business is in good hands with DDC,” said Doug Fogg, president and chief operating officer of Sorenson Genomics. “Both companies share the same philosophy around delivering highquality DNA test results and exceptional customer service.” Fogg will remain Sorenson Genomics, he said.
In addition to its Ohio headquarters, DDC has an office in London.
